Whether you’re working with a CRM spreadsheet template for sales leads or using software to manage customers, you may be able to import contacts from email lists or other sources in order to create a comprehensive database of contacts and export the information when you need to create invitations or marketing materials. But, for small businesses, freelancers, and organizations with smaller numbers of contacts to manage, an Excel sheet or similar tool may be all that’s required to organize and keep track of customers and other contacts.
Some of the advantages of using software include spending less time on manual data entry, allowing easy access for multiple people within a company to manage the information, and having built-in tools for analyzing data and producing automated reports. But, how do you decide whether to stick with a simple contact spreadsheet or use a web-based service or contact management software? For small businesses or those just starting out, it may not make sense to invest in software until you have developed a large customer database.
There are obvious advantages to having a digital list of contacts as opposed to a traditional paper address book: You don’t have to worry about losing it you can access it from various devices it’s easier to update and manage and it can grow along with your business.
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